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London’s largest festival of fashion, Pure London, and British fashion commentator, activist and Professor of Diversity Caryn Franklin M.B.E. MSc (Psych) MBPsS, are joining forces to advance the United Nations’ Sustainable Development Goals, also known as the Global Goals, by launching the Power of One campaign and a set of pledges they are inviting the industry and individuals to adopt.
Designed to galvanise the fashion industry into making it more ethical and sustainable, Power of One champions individual actions and invites small changes in the way we produce, consume, and reuse clothing to collectively make a substantial difference to the effect we are having on the world, the people living and working in it and our natural environment.
In 2015, world leaders agreed to 17 Global Goals for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Pure London and
Caryn Franklin are kick-starting a movement to drive individual change in the fashion industry. Fully aligned with Goal 12: Responsible Consumption and Production, the Power of One campaign aims at making sustainability the new normal.
Pure London, guided by Global Goal 12 for Responsible Consumption and Production, has developed five easy to adopt pledges and would like everyone to share their pledge and the power of their voice across social media.
#purelondon #powerofone #globalgoals #turnitdown #getdirty #passiton #ethicool #actuallyIcan
TURN IT DOWN – covering temperature control and washing clothes on a lower setting
GET DIRTY – wear more and wash less, showers over baths to reduce water and wastage
PASS IT ON – recycling and upcycling, donating clothes and participation in acts of kindness (kindness is contagious)
ETHICOOL – pledges positioned towards creating a more ethically and environmentally friendly world
ACTUALLY I CAN – empowerment to make a stand and make a change. No voice is too small