London’s largest festival of fashion, Pure London, and British fashion commentator, activist and Professor of Diversity Caryn Franklin M.B.E. MSc (Psych) MBPsS, are joining forces to advance the United Nations’ Sustainable Development Goals, also known as the Global Goals, by launching the Power of One campaign and a set of pledges they are inviting the industry and individuals to adopt.

Designed to galvanise the fashion industry into making it more ethical and sustainable, Power of One champions individual actions and invites small changes in the way we produce, consume, and reuse clothing to collectively make a substantial difference to the effect we are having on the world, the people living and working in it and our natural environment.

In 2015, world leaders agreed to 17 Global Goals for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Pure London and
Caryn Franklin are kick-starting a movement to drive individual change in the fashion industry. Fully aligned with Goal 12: Responsible Consumption and Production, the Power of One campaign aims at making sustainability the new normal.

Julie Driscoll, Managing Director of Pure London says; “Guided by the Global Goals, and in particular Goal 12 targeting Responsible Consumption and Production, we want to give people the power to speak up, to make a small change towards a better future, without having to take the full force. Whether it’s giving up plastic spoons or recycling old clothes, it’s about taking baby steps and making one achievable change. We want to drive awareness of the changes individuals and companies within the fashion supply chain can make. We want to start a movement. The Power of One and our pledges will show how thousands of individual acts really can and will drive change. Activist, disruptor and feminist Caryn is the perfect partner to support and help champion this campaign and challenge fashion behaviours and processes.”

Pure London, guided by Global Goal 12 for Responsible Consumption and Production, has developed five easy to adopt pledges and would like everyone to share their pledge and the power of their voice across social media.

#purelondon #powerofone #globalgoals #turnitdown #getdirty #passiton #ethicool #actuallyIcan

TURN IT DOWN – covering temperature control and washing clothes on a lower setting

GET DIRTY – wear more and wash less, showers over baths to reduce water and wastage

PASS IT ON – recycling and upcycling, donating clothes and participation in acts of kindness (kindness is contagious)

ETHICOOL – pledges positioned towards creating a more ethically and environmentally friendly world

ACTUALLY I CAN – empowerment to make a stand and make a change. No voice is too small

Caryn Franklin, who will give a keynote address at Pure London on Monday 23rd July, says; “Actually I Can. We need to stop worrying about being told we’re not doing enough or everything to improve our world, when a group of people start making small changes it can make a big difference as the initiative gains momentum and support. No voice is too small. We need to discard the taboos, to take a 360-degree approach to sustainability and what it
means. How good leadership, diversity (in front of and behind the lens), kindness and ethics leads to higher productivity, creativity, satisfaction and stability which in turns leads to higher profits and a better future for all.”

Taking place at London Olympia from the 22nd – 24th July, Pure London will offer visitors a festival of fashion – bringing together a strongly edited collection of over 700 global brands, including some of the best emerging designers showcasing their latest collections in the UK for the first time. Exclusive SS19 future trend insights will be delivered by WGSN and catwalk shows, now including childrenswear, will bring the season’s key looks to life. For three days visitors will be immersed into the world of fashion with a host of exciting guest speakers, workshops and networking opportunities.

For more information visit www.purelondon.com

Top Drawer

Top Drawer, the creative powerhouse for inspired retailers has unveiled its Trends for S/S18 ahead of the show opening this Sunday, including California Dreaming, Easy Living and Dark Lux.

California Dreaming

The citrus hit and sunny vibe inject a zesty twist to this searingly hot, fresh direction.

Easy Living

Smooth shapes, natural colours, tantalising textures…make space for these exquisitely simple characters.


Dark Luxe

The irresistible allure of mysterious beauty: this narrative is moody, dark, enigmatic, and irresistible.




Pure London, the UK’s leading fashion trade event, announces the launch of a new sourcing event, Pure Origin. Aimed at uniting global suppliers, buyers and brands in London’s busiest fashion trade hub, Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one roof.

Held in the heart of London alongside Pure London and Pure Man, Pure Origin is the gateway for international manufacturers to break into the UK market, meet with thousands of visitors from the fashion retail ecosystem and be a part of a market whose growth rate is leading across Europe.

Pure Origin will offer a unique opportunity for connected and efficient business by facilitating easy access to global suppliers and fuelling networking and trade. Over 40 manufacturers from around the world, including Blueberry Impex and Timeswell Textile from Hong Kong and Ribeiro & Matos from Portugal have already confirmed. While an upsurge in British manufacturing is reflected in a strong UK contingency at the show with Oxford Blue, LS Manufacturing Ltd, Gil Design Studio, Kalopsia Collective and BeFab Be Creative UK signed up.

As well as exclusive Pure Origin briefings, content from trend leaders WGSN  and colour methodology and forecasting workshops in collaboration with COLORO, visitors to the new section can benefit from one to one advice and tutorials specific to the fastest growing portion of the market – menswear.


GR’s newest client WITLOFT launches a limited-edition women’s apron for Christmas

We are excited to announce the latest client to the GR portfolio, WITLOFT. Over the past three years WITLOFT has become known for its leather aprons that have been worn and loved by the world’s most credible chefs and primetime TV household names.  Jamie Oliver, The Hairy Bikers, Gennaro Contaldo and Great British Bake Off winner Candice Brown have all been spotted in the aprons as well as a range of influential baristas, barbers and grill masters.

WITLOFT was launched in 2014 by cooking enthusiast, Frank Abbenhuis in his garden shed in Amsterdam. He was looking for a beautiful, durable apron and realised what he wanted didn’t exist. He learnt all he could about leather design and created a prototype to protect himself and his clothes in a durable fashion. As soon as he put on and started to use his prototype, he recognised what the potential it could have. Abbenhuis got straight back to work, designing, fine-tuning and producing the range of WITLOFT products that are available today.

This Christmas they are also launching a limited edition golden apron exclusively for women – the perfect Christmas gift for any chef of the house, or budding baker!


Sugarhill Boutique Reveal Three Charity Collaborations

This week we are thrilled to finally be able to share Sugarhill Boutique’s long-planned collaborations with charities The Born Free Foundation, Plan International UK and Whoopsadaisy Brighton. Rather than just supporting one charity with a t-shirt, the brand opted for choosing three very different but very worthy causes to support, each with their own uniquely designed t-shirt or Breton. Sugarhill’s aim with their #WearandCare campaign is that charity t-shirts can be chic, stylish and make a real change in the world.

Born Free’s style is a striped tee featuring an adorable embroidered giraffe motif, £10 of the sale of each of these tees goes directly to Born Free’s Giraffe programme. Plan International take the Breton style with the slogan ‘Let Love Rule’, with £10 from each style going towards the empowerment of young children, particularly girls, who are oppressed by violence, poverty and discrimination across the world. Lastly, Whoopsadaisy is a charity local to Sugarhill’s home town of Brighton and their sweet rainbow motif t-shirt will aid the charity’s vital work with young children from Brighton and the surrounding areas who suffer from cerebral palsy and other motor disorders.

Launching today, the #WearandCare campaign by Sugarhill aims to take their styles and designs beyond their seaside home and use them to raise awareness and donations for the charities’ conservation, humanitarian and educational projects. Each style will donate £10 from the sale of each piece directly to the t-shirt’s respective charity. Sugarhill aim to continue the project throughout the seasons and continue to dedicating a large part of their business and brand to helping causes very close to their hearts.

We’re so proud to be working with Sugarhill on this campaign and can’t wait to see everyone enjoying their tees while doing a little good in the world….

Grand Designs Live Celebrates 13th Year in London

Earlier this month Grand Designs Live celebrated its 13th year in London!  This incredible show boasted over 500 exhibitors spread across six key sections, spanning Build, Kitchens, Bathrooms, Technology, Gardens and Interiors; and saw London ExCeL transformed into an inspiring hub for those looking to make home improvements on any scale!

Hosted by Grand Designs guru Kevin McCloud, the nine day exhibition offered visitors the chance to explore the latest products and trends, to gather insights and guidance for upcoming projects, and to generally soak up the creative atmosphere and become inspired!

One of the whole team’s favourite features this season was the Grand Room Sets competition, which celebrated stunning interiors, this year with the theme of ‘TV’. Six final designs were chosen from the pool of entrants with a diverse and creative range of themes; from Breaking Bad, to Homes By The Sea, to Game Of Thrones and beyond! Oaki Designs were awarded first place with their ‘Blackadder II’ themed room, although we’d have a very hard time picking our favourite!

Another beacon of inspiration for visitors, and Good Results PR was a new feature for 2017, the Grand Shed Project, sponsored by AXA Insurance, provided shed-loads of inspiration to visitors, inviting  five interior and garden designers from across the country, who transformed five standard-issue 8 feet by 10 feet wooden Walton’s sheds into stylish garden refuges, ranging from a Sewing shed to a bedroom. The competition, judged by Kevin McCloud, was won by Dappled Interiors’ unique and atmospheric creation, entitled ‘Reading Snug’.

Team favourite shed ‘South Beach Miami’ is our new style inspiration for the summer – who wouldn’t want a place to hand out with friend, complete with a bar, palm-print wallpaper, and neon lights!

Bircan Tulga Photography



First Look: Dhigali Maldives

Just when we’re dreaming of long summer days in time for the bank holiday, Universal Resorts have announced they are opening our dream destination (for any time of the year) next month; Dhigali!

This stunning resort pairs contemporary luxury with the pure natural beauty of the Maldives; located in the charmingly remote Raa Atoll, Dhigali will bring modern minimalist design to this isle of pure beauty.

Our very favourite part of this gorgeous hideaway has got to be Haali Bar, the ultimate sunset bar with a view! Complete with traditional Maldivian style thatching and sweeping views out over the Indian Ocean, this is perfect place to enjoy a freshly mixed cocktail at sundown.

Surrounded by a pristine coral reef and crystal clear lagoon, this 5 star sanctuary invites guests to cast away in unspoilt luxury and rich Maldivian culture…and we know where we’d like to be this weekend…


Pure London – A Life Less Ordinary

We’re busy here at Good Results preparing for Pure London’s next edition, returning with a whole new look and theme ‘A Life Less Ordinary.’ This year’s show consumes itself with an adventurous and vibrant theme that can only be crafted from within. The expressive artwork will represent a journey around the world, dipping into each culture and taking mesmerising and fascinating inspiration from bold individuals.

Taking place from 24 – 26 July 2016 at Olympia London, where over 800 brands will showcase their Spring Summer 17 collections, 14 catwalks will take to the stage and over 25 key industry leaders will host seminars on the latest topics within fashion and retail.

Pure London have also confirmed a panel discussion of four experts from three disciplines to analyse the political, economic and industry implications of the UK’s exit from the EU at the forthcoming edition of the event, 24 – 26 July 2016. The highly topical seminar will include recommended strategies for weathering the brewing economic storm, short term tactics for managing risk, plus the chance to learn more about the opportunities which could arise as a result of the momentous Brexit decision.

The season Pure London has teamed up with The Guardian to deliver a series of one hour masterclasses for the fashion industry at the Spring Summer 17 edition in July. These highly acclaimed Guardian Masterclasses will take place at Pure London’s Spring Summer 17 show 24 – 26 July, targeting a range of areas in the fashion industry from starting a fashion business to reaching social media goals. Industry speaker Amy Hobson, a social media trainer and partner at SocialB will host the masterclasses alongside Anna Popvich; London-based fashion designer and owner of self-titled fashion label.

At 4:30pm on the main stage, Dylan Jones will speak to visitors, buyers and retailers alike on the upcoming trends for retail, fashion and menswear

We also invite you to join us at an exclusive VIP networking drinks with Dylan Jones – if you would like to attend, please RSVP to secure your place to – BethH@goodresults.co.uk / 0203 397 5180


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